Durham Reporter

The North Carolina Courage, a team in the National Women’s Soccer League, has entered into a multi-year partnership with Inmar Intelligence. This collaboration aims to enhance sports marketing and fan engagement through a fully integrated marketing platform powered by Inmar's data analytics.

Ralph Vuono, Chief Operating Officer of the Courage, stated, "Innovation is at the heart of our club’s core beliefs, and this partnership represents a significant shift in how professional sports teams engage with their fanbase." He emphasized that the collaboration would revolutionize their marketing and ticketing strategies using data and technology.

Inmar will also serve as the official back-of-kit sponsor for the Courage for two seasons. This sponsorship is noted as one of the most valuable deals in league history. Rob Weisberg, President of MarTech Solutions at Inmar Intelligence, expressed excitement about applying their experience in loyalty and media solutions to foster a more connected fan base for NC Courage. “Inmar has a long-standing history of driving loyalty and engagement across multiple industries," he said.

Additionally, Inmar will be the title sponsor of Camp Courage, which focuses on enhancing soccer accessibility for young girls in underserved communities.

The 2025 season kicks off for the Courage on March 15 against Racing Louisville FC. Their home debut is scheduled for March 22 against Seattle Reign FC.