City of Raleigh issued the following announcement on Mar. 15.
Beginning March 14, the City’s bikeshare program vendor, Bewegen Technologies, Inc. (Bewegen), will initiate changes to the program’s name and brand. The current title sponsor, Citrix Systems, Inc., has served as the bikeshare program’s title sponsor since the system launched in spring 2019 and has opted not to renew their sponsorship for the program.
The bikeshare program known as “Citrix Cycle” will be rebranded as “Cardinal Bikeshare.”
Since 2017, Bewegen has operated as the City’s bikeshare program vendor, and contractually owns the naming rights, branding rights, and sponsorship displays over it. Vendor rebranding will take place over the course of two months this spring, beginning with the 32 bikeshare stations, and followed by changes to the 340 bikes available in the fleet. Bewegen will complete these changes during non-peak hours to create minimal disruptions in service and to users. The bikeshare website and mobile application will also be rebranded to become “Cardinal Bikeshare.”
The functionality of the system will remain intact throughout the rebranding process.
As a reminder, the City owns the bikeshare station infrastructure and bicycles. Bewegen will continue to be fully responsible for the maintenance and operations of the system, including securing any sponsorships to offset potential operating costs.
City staff will provide additional updates once all rebranding deliverables are complete, prior to May 1.
Frequently Asked Questions
GENERAL
What is changing? The program’s title sponsor, name, and branding are changing. The City of Raleigh’s bikeshare system remains in place and fully functional. Bike and station availability will not be affected.
What is the new system name? Cardinal Bikeshare.
Why is the system brand changing? Citrix Systems, Inc., has served as the bikeshare program’s title sponsor since the system launched in spring 2019 and has been a great partner. Citrix has opted not to renew their sponsorship, creating opportunity for other entities to support the bikeshare program.
How long will it take to complete the branding change? Users should notice changes to stations and bikes as early as mid-March 2022. Changes are scheduled to be complete in time for Bike Month and the bikeshare system’s anniversary in May.
MEMBERSHIPS
Will my membership/pass be affected by the change? No, memberships and passes will remain active, and users will be able to use the system as usual.
Will my key fob still work? Yes, there is no need to order a new one.
WEBSITE and MOBILE APPLICATION
Will there be a new website for the program? Yes, cardinalbikeshare.com is scheduled to go-live late March 2022.
Will there be a new version of the mobile application? Yes. As soon as the app is deployed on the App Store/Google Play Store, bikeshare program participants will be prompted to update to the new version. If you do not update to the new version, you will not be able to use the system anymore.
Original source can be found here.
Source: City of Raleigh
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